A Hillsborough County Public School
Institute of Business and Technology
The Institute of Business and Technology provides students a wide variety of programs in the fields of Technology, Marketing, and Business.
NAF AOIT Academy of Social Media Marketing
This AOIT track is to introduce students to the practice and theory of communications marketing. In the first course, Media Production, students learn the basics of media production using the media tools of photography, film, video, audio production, and interactive media. Students apply these fundamentals by participating in hands-on group projects. Next, course two is Foundations of Journalism through Social Media. In year three, students have the choice of either taking Photojournalism OR AICE Digital Media & Design. In year four, students will take Business Ownership and participate in running a virtual company by handling the marketing and social media aspects of the business. There will also be opportunities to participate in internships through different media channels.
The academy courses are taken in sequential order. THREE COURSES ARE REQUIRED FOR PROGRAM COMPLETION (those include Media Production, Foundations of Journalism, and Photojournalism). Program completers may be eligible for the Bright Futures Scholarship by fulfilling other scholarship requirements.
COURSE PROGRESSION
9th Grade: Media Productions
10th Grade: Foundations of Journalism
11th Grade: Photojournalism OR AICE Digital Media & Design
12th Grade: Business Ownership & Internship with Local Media
HOW TO APPLY?
Submit an application to the Academy of your choice.
Complete the online application at: https://forms.office.com/r/ha8qpggvaS
OR
Download to obtain the printed application: Academy Application
For additional information, contact the Academy Director: